According to the 2024 State of Credentialing report by Accredible, digital credentials are on the rise, reshaping how organizations and learners approach courses and career development:
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Digital Credentials Are Gaining Momentum
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Common but Still Emerging: Among surveyed issuers, 93% offer digital credentials, while 55% still offer paper or PDF formats.
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Why Adopt Digital?: The most cited reasons include increasing credential sharing, boosting brand awareness, and driving referrals and program growth.
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Positive Business Impact: 94% of those who adopted digital credentials report a direct benefit to their organization, citing increased awareness, revenue growth, and higher enrollment/renewals.
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Success Story — Frogames
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3x Completion Rate: Since introducing digital credentials, Frogames has seen learners complete courses at triple the previous rate.
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67% More Sharing: Credential sharing soared, leading to a 3% spike in referral traffic—further driving brand discovery.
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Learner Perspective: “People aren’t just paying for courses. They’re completing them, talking about them, and sharing them,” says co-founder Juan Gabriel Gomila Salas.
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Career Advancement Through Credentials
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Valuable for Job Offers: 96% of credential recipients find them valuable, with 78% noting they boost their chances of landing a job.
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Real-World Example: Penn State student Michael DeWolfe displays his digital badges on LinkedIn and his resume, regularly prompting interviewers to discuss his proven Excel skills.
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Learners Embrace Ongoing Skill Development
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84% Seek Specific Outcomes: More money, promotions, new jobs, or required certifications.
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92% Plan Further Credentials: Learners are looking for meaningful programs, presenting issuers with recurring revenue opportunities—as long as the experience is compelling enough to keep them coming back.
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