Career Advice for the AI Transformation.
Edward de Bono coined the term “lateral thinking” in 1967 and compressed the entire framework into one sentence: “You cannot dig a hole in a different place by digging the same hole deeper.” Most senior executives in 2026 are digging a deep hole in the wrong location — with all the wrong instincts, all the right credentials, and a culture that rewards intensification over reorientation. This is what to do instead.
