Empowering Innovation with AI

Empowering Purpose-Driven Innovation in the Age of Intelligence

Mark Saymen

6/18/20251 min read

Ikigai — the Japanese concept of “a reason for being” — sits at the intersection of:

In the AI era, these circles don’t shrink — they expand. AI is not here to replace us; it’s here to amplify what makes us uniquely human.

Creativity & Productivity
- 84% of workers say AI helps them focus on their most important work, and 85% say it boosts creativity.
- Generative-AI users can boost productivity by up to 40% compared to non-users, with average U.S. labor productivity rising 2.9% per year.
Role Enhancement, Not Replacement
- GitHub Copilot helped developers code 55.8% faster in studies, enabling them to focus on more strategic work.
- Customer-support agents using GenAI saw a 15% increase in throughput, especially benefiting less experienced staff with improved learning and English fluency.
Adoption & Confidence Gaps
- About 75% of employees use AI tools at work, often bringing their own tools (BYO‑AI), yet only a fifth of organizations have fully implemented AI structures.
- 47% of C-level executives think AI adoption is too slow, citing a lack of training as a core issue .

✨ Expand “What you love” & “What you do": AI handles routine tasks so you can dive deeper into work you care about.
🎯 Sharpen “What you're good at” & “What the world needs”: AI provides insights and context to elevate your unique skills.
💡 Reimagine “What you can be paid for”: With AI augmenting your productivity, your value in the marketplace grows.

AI frees your time, infusing daily work with more meaning.
AI sharpens your talent, enabling rapid iteration and creative exploration.
AI connects your work to impact, using data to align purpose with global needs.

The result? An innovation journey rooted in Ikigai—not replacing you, but bringing you closer to your best self.